68431 ZIP Code
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ZIP code 68431 covers Rulo, Nebraska, with a population of about 228 and a median household income of $62,656.
- Population
- 2285 per square mile
- Median age
- 52.613.9 points above the US average
- Median household income
- $62,65616% below the Nebraska median
- Poverty rate
- 13.2%0.8 points above the US average
- Typical home value
- $129,580up 9.5% in five years
- Degree or higher
- 13.7%21.3 points below the US average
- Homeownership
- 87.6%22.6 points above the US average
- Time zone
- Central UTC-06:00observes daylight saving time
- Businesses
- 12
Where 68431 is
Rulo, Nebraska — the area the Census Bureau draws for this ZIP code. ZIP codes are sets of delivery routes rather than areas, so this is the Census approximation of one, not a Postal Service boundary.
People and households
American Community Survey 2019–2023 five-year estimates
| Population | 228 |
|---|---|
| Median age | 52.6 |
| Family households | 38.8% |
| Born outside the US | 0.4% |
| Speaks a language other than English at home | 0% |
| White (non-Hispanic) | 76.8% |
| Black (non-Hispanic) | 0% |
| Asian (non-Hispanic) | 0.4% |
| Hispanic or Latino | 0% |
| Veterans | 6.7% |
Income and poverty
American Community Survey 2019–2023 five-year estimates
| Median household income | $62,656 |
|---|---|
| Income per person | $45,093 |
| Poverty rate | 13.2% |
| Households on SNAP or cash assistance | 6.6% |
Household income distribution
| Under $10k | |
|---|---|
| $10–15k | |
| $15–20k | |
| $20–25k | |
| $25–30k | |
| $30–35k | |
| $35–40k | |
| $40–45k | |
| $45–50k | |
| $50–60k | |
| $60–75k | |
| $75–100k | |
| $100–125k | |
| $125–150k | |
| $150–200k | |
| $200k or more |
Income as declared to the IRS
Filed returns rather than survey responses, so this counts tax units and not households.
| Tax returns filed | 170 |
|---|---|
| Mean adjusted gross income | $71,471 |
| Returns declaring $200,000 or more | 0% |
| Returns, under $25k | 23.5% |
| Returns, $25k–$50k | 35.3% |
| Returns, $50k–$75k | 0.0% |
| Returns, $75k–$100k | 17.6% |
| Returns, $100k–$200k | 23.5% |
| Returns, $200k or more | 0.0% |
Housing
American Community Survey 2019–2023 five-year estimates
| Owner-occupied | 87.6% |
|---|---|
| Vacant homes | 31.6% |
| Median year built | 1972 |
What the homes are
| Detached house | |
|---|---|
| Mobile home |
Home values and rents today
Zillow Home Value Index and Zillow Observed Rent Index, courtesy of Zillow. Monthly and current, where the Census figures above are a five-year average and are capped at $2,000,000.
| Typical home value | $129,580as of 2026-07 |
|---|---|
| Typical home value, 1 year | up 5% |
| Typical home value, 5 years | up 9.5% |
| Typical home value, 10 years | up 49% |
$86,958 in 2016 to $129,580 in 2026.
Work, commuting and education
American Community Survey 2019–2023 five-year estimates
| Unemployment rate | 4% |
|---|---|
| Bachelor's degree or higher | 13.7% |
| High school diploma or higher | 81% |
| Works from home | 8.8% |
| Drives to work alone | 67.3% |
| Takes public transport | 0% |
| Commutes 45 minutes or more | 2.9% |
Health
CDC PLACES 2025 release, model-based estimates. These are modelled small-area estimates for adults, not counts of diagnosed cases.
| Obesity | 45.1% 11.7 pts above the national average of 33.4% |
|---|---|
| Diagnosed diabetes | 14% 2 pts above the national average of 12% |
| Currently smokes | 15.7% 2.5 pts above the national average of 13.2% |
| High blood pressure | 40.6% 6.5 pts above the national average of 34.1% |
| Fair or poor general health | 17.9% 2.4 pts below the national average of 20.3% |
| No health insurance (18–64) | 7.3% 4 pts below the national average of 11.3% |
| Depression | 17.6% 4.3 pts below the national average of 21.9% |
| No leisure-time physical activity | 29.3% 3.9 pts above the national average of 25.4% |
| Arthritis | 30.8% 5.7 pts above the national average of 25.1% |
| Binge drinking | 17.8% 1.8 pts above the national average of 16% |
| Taking blood pressure medication | 81.6% 6.9 pts above the national average of 74.7% |
| Cancer (non-skin) | 10.3% 2.6 pts above the national average of 7.7% |
| Current asthma | 9.7% 0.7 pts below the national average of 10.4% |
| Coronary heart disease | 8% 1.8 pts above the national average of 6.2% |
| Routine check-up in past year | 76.8% same as the national average of 76.7% |
| Cholesterol screening | 86.2% same as the national average of 85.9% |
| Cognitive disability | 12.1% 2.7 pts below the national average of 14.8% |
| Colorectal screening | 69.3% 5 pts above the national average of 64.3% |
| COPD | 7.9% 1.3 pts above the national average of 6.6% |
| Visited a dentist | 63.2% 1.9 pts above the national average of 61.3% |
| Any disability | 30.6% same as the national average of 30.7% |
| Lacks emotional support | 21.2% 3.6 pts below the national average of 24.8% |
| Food insecurity | 11.1% 6 pts below the national average of 17.1% |
| Received food stamps | 7.6% 6.7 pts below the national average of 14.3% |
| Hearing disability | 9.4% 2.7 pts above the national average of 6.7% |
| High cholesterol | 36.7% 0.5 pts above the national average of 36.2% |
| Housing insecurity | 8.3% 5.5 pts below the national average of 13.8% |
| Independent living disability | 7.5% 0.9 pts below the national average of 8.4% |
| Lacks transport | 6.3% 2.9 pts below the national average of 9.2% |
| Loneliness | 29.8% 4.6 pts below the national average of 34.4% |
| Mammography use | 73.3% 2.6 pts below the national average of 75.9% |
| Poor mental health (14+ days) | 13.7% 3.1 pts below the national average of 16.8% |
| Mobility disability | 14.9% 0.9 pts above the national average of 14% |
| Poor physical health (14+ days) | 13.7% same as the national average of 13.5% |
| Self-care disability | 3.8% same as the national average of 4% |
| Utility shut-off threat | 5.7% 3.1 pts below the national average of 8.8% |
| Sleeps under 7 hours | 29.4% 7 pts below the national average of 36.4% |
| Stroke | 4% 0.6 pts above the national average of 3.4% |
| All natural teeth lost | 12.4% 0.6 pts below the national average of 13% |
| Vision disability | 4.8% 0.8 pts below the national average of 5.6% |
Business and employment
Census ZIP Code Business Patterns 2022
| Business establishments | 12 |
|---|---|
| People employed | 50 |
| Annual payroll | $1,202,000 |
Natural hazard risk
FEMA National Risk Index, estimated for this ZIP code from census tract data — the NRI is not published per ZIP.
| Overall risk | Higher than 72.1% of US census tracts |
|---|---|
| FEMA rating | Relatively Moderate |
| Expected annual loss | 70.1 out of 100 |
| Community resilience | 48.2 out of 100 |
By hazard
Score is out of 100 and is the area-weighted average across the census tracts this ZIP code covers. The rating beside it is the highest any one of those tracts carries.
| Drought | 98.7Relatively High at its worst in this ZIP code |
|---|---|
| Landslide | 93.1Relatively Low at its worst in this ZIP code |
| Ice storm | 92.2Relatively High at its worst in this ZIP code |
| Hail | 91.9Relatively High at its worst in this ZIP code |
| Wildfire | 89.5Relatively Moderate at its worst in this ZIP code |
| Tornado | 86.2Relatively High at its worst in this ZIP code |
| Strong wind | 85Relatively High at its worst in this ZIP code |
| Heat wave | 79.8Relatively Moderate at its worst in this ZIP code |
| Cold wave | 73.7Relatively Moderate at its worst in this ZIP code |
| River flooding | 66.7Relatively Moderate at its worst in this ZIP code |
| Winter weather | 63.8Relatively Moderate at its worst in this ZIP code |
| Lightning | 57.7Relatively Moderate at its worst in this ZIP code |
| Earthquake | 11.5Very Low at its worst in this ZIP code |
Compared with Nebraska and the United States
State and national columns are figures for those areas, not for this ZIP code. American Community Survey 2019–2023 five-year estimates
| This ZIP | Nebraska | United States | |
|---|---|---|---|
| Median household income | $62,656 | $74,985 | $78,538 |
| Income per person | $45,093 | $40,637 | $43,289 |
| Poverty rate | 13.2% | 10.3% | 12.4% |
| Median home value | — | $223,800 | $303,400 |
| Median gross rent | — | $1,035 | $1,348 |
| Homeownership | 87.6% | 66.5% | 65% |
| Bachelor's degree or higher | 13.7% | 34.1% | 35% |
| Unemployment rate | 4% | 3% | 5.2% |
| Works from home | 8.8% | 10% | 13.5% |
| Born outside the US | 0.4% | 7.7% | 13.9% |
| Median age | 52.6 | 37.1 | 38.7 |
Climate
NOAA US Climate Normals 1991-2020, from the nearest weather station with a full year of records. The station and its distance are named above, because a station forty kilometres away describes somewhere else.
| Weather station | FALLS CITY 4NE, NE US8 km away |
|---|---|
| Rain in a year | 36 in |
Average high and low by month
| January | 34.8°F / 13.7°F0.78 in rain |
|---|---|
| February | 39.9°F / 17.8°F1.41 in rain |
| March | 52.4°F / 28.1°F2.08 in rain |
| April | 63.7°F / 39.1°F3.4 in rain |
| May | 74.1°F / 52°F4.58 in rain |
| June | 83.5°F / 62.1°F4.61 in rain |
| July | 87.3°F / 66.3°F5.38 in rain |
| August | 85.7°F / 62.6°F3.89 in rain |
| September | 79°F / 53.2°F3.43 in rain |
| October | 67°F / 40.9°F2.88 in rain |
| November | 51.9°F / 28.3°F1.86 in rain |
| December | 39.3°F / 18.4°F1.35 in rain |
Access to food
USDA Food Access Research Atlas, estimated for this ZIP code from census tract data. Each figure is the share of the ZIP code's land area that falls in a tract carrying that flag.
| Low income and far from a supermarket | None of this ZIP code |
|---|---|
| Far from a supermarket | None of this ZIP code |
| No vehicle and far from a supermarket | None of this ZIP code |
School districts
NCES Geographic Relationship File 2025, which states the association between each district and each ZIP code tabulation area directly. Elementary and secondary districts can cover the same ground, so shares need not total 100%.
| Falls City Public Schools | 100% of this ZIP code's land area |
|---|
Community and walkability
CDC/ATSDR Social Vulnerability Index 2022 and the EPA National Walkability Index, both estimated for this ZIP code from census tract data. Vulnerability figures are national percentile ranks, not measurements.
| Overall social vulnerability | 18more vulnerable than 18% of US census tracts |
|---|---|
| Socioeconomic status | 37more vulnerable than 37% of US census tracts |
| Household characteristics | 40more vulnerable than 40% of US census tracts |
| Racial and ethnic minority status | 11more vulnerable than 11% of US census tracts |
| Housing type and transport | 10more vulnerable than 10% of US census tracts |
| Walkability | 3.5 out of 20Least walkable |
Nearby ZIP codes
The closest ZIP codes by centre point, which is not the same as sharing a border.
| 64437 Craig, MO | 11.8 km away |
|---|---|
| 68355 Falls City, NE | 14.1 km away |
| 66094 White Cloud, KS | 15.1 km away |
| 64470 Mound City, MO | 20.5 km away |
| 64451 Forest City, MO | 21.4 km away |
| 68433 Salem, NE | 25.4 km away |
| 66035 Highland, KS | 25.9 km away |
| 66532 Robinson, KS | 26.3 km away |
Location, counties and time zone
County shares from Census 2020 ZCTA relationship files. Time zone from the USDOT National Transportation Atlas, which renders the boundaries written into 49 CFR Part 71.
| Richardson County | 100% of this ZIP code's land area |
|---|---|
| Time zone | Central (UTC-06:00 standard) |
| Daylight saving time | Observed |
| Land area | 49.27 sq mi |
| Water area | 1.34 sq mi |
| Population density | 5 people per sq mi |
| Latitude, longitude | 40.0536, -95.4292 |
Figures are published for this ZIP code or its Census tabulation area unless a section says otherwise. Estimates whose margin of error made them unreliable are omitted rather than shown. Sources: US Census Bureau, CDC, IRS.