Postal Codes

54491 ZIP Code

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ZIP code 54491 covers White Lake, Wisconsin, with a population of about 1,683 and a median household income of $52,037.

Population
1,6838 per square mile
Median age
55.416.7 points above the US average
Median household income
$52,03731% below the Wisconsin median
Poverty rate
13.3%0.9 points above the US average
Typical home value
$225,482up 40.9% in five years
Median rent
$71931% below the Wisconsin median
Degree or higher
14.1%20.9 points below the US average
Homeownership
78.2%13.2 points above the US average
Time zone
Central UTC-06:00observes daylight saving time
Businesses
30

Where 54491 is

White Lake, Wisconsin — the area the Census Bureau draws for this ZIP code. ZIP codes are sets of delivery routes rather than areas, so this is the Census approximation of one, not a Postal Service boundary.

People and households

American Community Survey 2019–2023 five-year estimates

Population1,683
Median age55.4
Family households62.5%
Born outside the US0.3%
Speaks a language other than English at home0.7%
White (non-Hispanic)89.4%
Black (non-Hispanic)0.2%
Asian (non-Hispanic)0%
Hispanic or Latino1%
Veterans15.9%
Population by age
MaleFemale0-45-910-1415-1920-2425-3435-4445-5455-6465-7475-8485+
Income and poverty

American Community Survey 2019–2023 five-year estimates

Median household income$52,037
Income per person$29,993
Poverty rate13.3%
Households on SNAP or cash assistance14.4%

Household income distribution

Under $10k5.7%
$10–15k2.2%
$15–20k6.7%
$20–25k3.4%
$25–30k7.8%
$30–35k9.3%
$35–40k3.9%
$40–45k4.5%
$45–50k3.7%
$50–60k9.7%
$60–75k10.9%
$75–100k12.6%
$100–125k13.0%
$125–150k1.9%
$150–200k3.1%
$200k or more1.7%

Income as declared to the IRS

Filed returns rather than survey responses, so this counts tax units and not households.

Tax returns filed760
Mean adjusted gross income$57,114
Returns declaring $200,000 or more2.6%
Returns, under $25k31.6%
Returns, $25k–$50k27.6%
Returns, $50k–$75k15.8%
Returns, $75k–$100k10.5%
Returns, $100k–$200k11.8%
Returns, $200k or more2.6%
Housing

American Community Survey 2019–2023 five-year estimates

Median home value$160,500
Median gross rent$719
Rent as a share of household income25.4%
Owner-occupied78.2%
Vacant homes52.2%
Median year built1984

What the homes are

Detached house79.5%
Attached house0.1%
2 to 4 units0.9%
5 to 19 units1.7%
Mobile home17.8%
Home values and rents today

Zillow Home Value Index and Zillow Observed Rent Index, courtesy of Zillow. Monthly and current, where the Census figures above are a five-year average and are capped at $2,000,000.

Typical home value$225,482as of 2026-07
Typical home value, 1 yearup 10.4%
Typical home value, 5 yearsup 40.9%
Typical home value, 10 yearsup 105.2%
Typical home value since 2000
201220192026$225,482$97,839

$98,341 in 2012 to $225,482 in 2026.

Work, commuting and education

American Community Survey 2019–2023 five-year estimates

Unemployment rate4.9%
Bachelor's degree or higher14.1%
High school diploma or higher90%
Works from home12.2%
Drives to work alone81.5%
Takes public transport0%
Commutes 45 minutes or more22.5%
Health

CDC PLACES 2025 release, model-based estimates. These are modelled small-area estimates for adults, not counts of diagnosed cases.

Obesity37.4% 4 pts above the national average of 33.4%
Diagnosed diabetes15.8% 3.8 pts above the national average of 12%
Currently smokes16.8% 3.6 pts above the national average of 13.2%
High blood pressure43.2% 9.1 pts above the national average of 34.1%
Fair or poor general health22.3% 2 pts above the national average of 20.3%
No health insurance (18–64)7.9% 3.4 pts below the national average of 11.3%
Depression20.6% 1.3 pts below the national average of 21.9%
No leisure-time physical activity34% 8.6 pts above the national average of 25.4%
Arthritis37.1% 12 pts above the national average of 25.1%
Binge drinking15.5% 0.5 pts below the national average of 16%
Taking blood pressure medication84.1% 9.4 pts above the national average of 74.7%
Cancer (non-skin)12.1% 4.4 pts above the national average of 7.7%
Current asthma10.8% same as the national average of 10.4%
Coronary heart disease10.5% 4.3 pts above the national average of 6.2%
Routine check-up in past year81.1% 4.4 pts above the national average of 76.7%
Cholesterol screening88.9% 3 pts above the national average of 85.9%
Cognitive disability13.2% 1.6 pts below the national average of 14.8%
Colorectal screening70.9% 6.6 pts above the national average of 64.3%
COPD10.2% 3.6 pts above the national average of 6.6%
Visited a dentist63.7% 2.4 pts above the national average of 61.3%
Any disability36.5% 5.8 pts above the national average of 30.7%
Lacks emotional support20.1% 4.7 pts below the national average of 24.8%
Food insecurity11.8% 5.3 pts below the national average of 17.1%
Received food stamps13.2% 1.1 pts below the national average of 14.3%
Hearing disability10.8% 4.1 pts above the national average of 6.7%
High cholesterol43.2% 7 pts above the national average of 36.2%
Housing insecurity8.2% 5.6 pts below the national average of 13.8%
Independent living disability9.5% 1.1 pts above the national average of 8.4%
Lacks transport6.3% 2.9 pts below the national average of 9.2%
Loneliness28.9% 5.5 pts below the national average of 34.4%
Mammography use79.4% 3.5 pts above the national average of 75.9%
Poor mental health (14+ days)14.5% 2.3 pts below the national average of 16.8%
Mobility disability19.6% 5.6 pts above the national average of 14%
Poor physical health (14+ days)16.5% 3 pts above the national average of 13.5%
Self-care disability4.8% 0.8 pts above the national average of 4%
Utility shut-off threat4.9% 3.9 pts below the national average of 8.8%
Sleeps under 7 hours32.3% 4.1 pts below the national average of 36.4%
Stroke5.1% 1.7 pts above the national average of 3.4%
All natural teeth lost14% 1 pts above the national average of 13%
Vision disability5.7% same as the national average of 5.6%
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Business and employment

Census ZIP Code Business Patterns 2022

Business establishments30
People employed273
Annual payroll$12,103,000
Natural hazard risk

FEMA National Risk Index, estimated for this ZIP code from census tract data — the NRI is not published per ZIP.

Overall riskHigher than 67.5% of US census tracts
FEMA ratingRelatively Moderate to Relatively High across the 3 census tracts this ZIP code covers
Expected annual loss62.6 out of 100
Community resilience62.9 out of 100

By hazard

Score is out of 100 and is the area-weighted average across the census tracts this ZIP code covers. The rating beside it is the highest any one of those tracts carries.

Cold wave98.5Very High at its worst in this ZIP code
Lightning93.8Very High at its worst in this ZIP code
Strong wind84.9Relatively High at its worst in this ZIP code
Drought82.9Relatively Low at its worst in this ZIP code
Winter weather72.5Relatively High at its worst in this ZIP code
Wildfire70.7Relatively Low at its worst in this ZIP code
Landslide69.5Relatively Low at its worst in this ZIP code
Hail69Relatively High at its worst in this ZIP code
Tornado64.8Relatively High at its worst in this ZIP code
River flooding58.5Relatively High at its worst in this ZIP code
Ice storm43.4Relatively Low at its worst in this ZIP code
Heat wave5.7Very Low at its worst in this ZIP code
Earthquake2.9Very Low at its worst in this ZIP code
Compared with Wisconsin and the United States

State and national columns are figures for those areas, not for this ZIP code. American Community Survey 2019–2023 five-year estimates

This ZIPWisconsinUnited States
Median household income$52,037$75,670$78,538
Income per person$29,993$42,019$43,289
Poverty rate13.3%10.6%12.4%
Median home value$160,500$247,400$303,400
Median gross rent$719$1,045$1,348
Homeownership78.2%67.9%65%
Bachelor's degree or higher14.1%32.8%35%
Unemployment rate4.9%3.3%5.2%
Works from home12.2%11.6%13.5%
Born outside the US0.3%5.1%13.9%
Median age55.440.138.7
Climate

NOAA US Climate Normals 1991-2020, from the nearest weather station with a full year of records. The station and its distance are named above, because a station forty kilometres away describes somewhere else.

Weather stationLAKEWOOD 3 NE, WI US27 km away
Rain in a year33 in
Snow in a year61 in

Average high and low by month

January22.5°F / 4.3°F1.31 in rain, 15.7 in snow
February27.3°F / 5.7°F1.21 in rain, 10.6 in snow
March39.1°F / 16.4°F1.75 in rain, 11.4 in snow
April51.9°F / 28.3°F3.07 in rain, 5.1 in snow
May66.2°F / 40°F3.67 in rain, 0.2 in snow
June75.2°F / 50.5°F4.3 in rain
July78.5°F / 55°F3.64 in rain
August76.4°F / 53.4°F3.14 in rain
September68.7°F / 45.6°F3.68 in rain
October55°F / 33.9°F3.13 in rain, 0.9 in snow
November39.6°F / 23.3°F2.12 in rain, 4.5 in snow
December28°F / 11.8°F1.74 in rain, 12.7 in snow
Access to food

USDA Food Access Research Atlas, estimated for this ZIP code from census tract data. Each figure is the share of the ZIP code's land area that falls in a tract carrying that flag.

Low income and far from a supermarket86% of this ZIP code's area
Far from a supermarketNone of this ZIP code
No vehicle and far from a supermarketNone of this ZIP code
School districts

NCES Geographic Relationship File 2025, which states the association between each district and each ZIP code tabulation area directly. Elementary and secondary districts can cover the same ground, so shares need not total 100%.

This ZIP code is served by 3 school districts, so the address decides which one, not the ZIP code.

White Lake School District76.8% of this ZIP code's land area
Antigo School District14.3% of this ZIP code's land area
Suring School District8.9% of this ZIP code's land area
Community and walkability

CDC/ATSDR Social Vulnerability Index 2022 and the EPA National Walkability Index, both estimated for this ZIP code from census tract data. Vulnerability figures are national percentile ranks, not measurements.

Overall social vulnerability51more vulnerable than 51% of US census tracts
Socioeconomic status51more vulnerable than 51% of US census tracts
Household characteristics62more vulnerable than 62% of US census tracts
Racial and ethnic minority status14more vulnerable than 14% of US census tracts
Housing type and transport56more vulnerable than 56% of US census tracts
Walkability4.8 out of 20Least walkable
Nearby ZIP codes

The closest ZIP codes by centre point, which is not the same as sharing a border.

54430 Elton, WI10.2 km away
54418 Bryant, WI19.3 km away
54175 Townsend, WI19.6 km away
54150 Neopit, WI22 km away
54149 Mountain, WI23.5 km away
54465 Pickerel, WI24 km away
54464 Phlox, WI24.3 km away
54138 Lakewood, WI25.5 km away
Location, counties and time zone

County shares from Census 2020 ZCTA relationship files. Time zone from the USDOT National Transportation Atlas, which renders the boundaries written into 49 CFR Part 71.

Langlade County91.1% of this ZIP code's land area
Oconto County8.9% of this ZIP code's land area
Time zoneCentral (UTC-06:00 standard)
Daylight saving timeObserved
Land area198.26 sq mi
Water area3.28 sq mi
Population density8 people per sq mi
Latitude, longitude45.1715, -88.7555

Figures are published for this ZIP code or its Census tabulation area unless a section says otherwise. Estimates whose margin of error made them unreliable are omitted rather than shown. Sources: US Census Bureau, CDC, IRS.

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