Postal Codes

54002 ZIP Code

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ZIP code 54002 covers Baldwin, Wisconsin, with a population of about 6,887 and a median household income of $84,879.

Population
6,88789 per square mile
Median age
35.73 points below the US average
Median household income
$84,8791.1× the Wisconsin median
Poverty rate
6.5%5.9 points below the US average
Typical home value
$346,158up 23.4% in five years
Median rent
$1,2001.1× the Wisconsin median
Degree or higher
33.4%1.6 points below the US average
Homeownership
78%13 points above the US average
Time zone
Central UTC-06:00observes daylight saving time
Businesses
185

Where 54002 is

Baldwin, Wisconsin — the area the Census Bureau draws for this ZIP code. ZIP codes are sets of delivery routes rather than areas, so this is the Census approximation of one, not a Postal Service boundary.

People and households

American Community Survey 2019–2023 five-year estimates

Population6,887
Median age35.7
Family households73.3%
Born outside the US0.8%
Speaks a language other than English at home1.7%
White (non-Hispanic)95.3%
Black (non-Hispanic)1.2%
Asian (non-Hispanic)0.3%
Hispanic or Latino1.1%
Veterans7.9%
Population by age
MaleFemale0-45-910-1415-1920-2425-3435-4445-5455-6465-7475-8485+
Income and poverty

American Community Survey 2019–2023 five-year estimates

Median household income$84,879
Income per person$40,292
Poverty rate6.5%
Households on SNAP or cash assistance6.5%

Household income distribution

Under $10k3.2%
$10–15k2.7%
$15–20k1.1%
$20–25k0.8%
$25–30k3.6%
$30–35k1.8%
$35–40k2.8%
$40–45k4.7%
$45–50k4.8%
$50–60k7.2%
$60–75k10.3%
$75–100k16.8%
$100–125k6.6%
$125–150k14.0%
$150–200k10.7%
$200k or more9.0%

Income as declared to the IRS

Filed returns rather than survey responses, so this counts tax units and not households.

Tax returns filed3,200
Mean adjusted gross income$79,395
Returns declaring $200,000 or more4.4%
Returns, under $25k19.4%
Returns, $25k–$50k21.6%
Returns, $50k–$75k17.5%
Returns, $75k–$100k14.1%
Returns, $100k–$200k23.1%
Returns, $200k or more4.4%
Housing

American Community Survey 2019–2023 five-year estimates

Median home value$275,600
Median gross rent$1,200
Rent as a share of household income30%
Owner-occupied78%
Vacant homes1%
Median year built1986

What the homes are

Detached house73.6%
Attached house8%
2 to 4 units10.2%
5 to 19 units2.8%
20 or more units1.5%
Mobile home3.8%
Home values and rents today

Zillow Home Value Index and Zillow Observed Rent Index, courtesy of Zillow. Monthly and current, where the Census figures above are a five-year average and are capped at $2,000,000.

Typical home value$346,158as of 2026-07
Typical home value, 1 yearup 2.2%
Typical home value, 5 yearsup 23.4%
Typical home value, 10 yearsup 91.5%
Typical home value since 2000
200220142026$346,158$104,192

$104,192 in 2002 to $346,158 in 2026.

Work, commuting and education

American Community Survey 2019–2023 five-year estimates

Unemployment rate0.9%
Bachelor's degree or higher33.4%
High school diploma or higher97%
Works from home13.7%
Drives to work alone71.9%
Takes public transport0%
Commutes 45 minutes or more22.4%
Health

CDC PLACES 2025 release, model-based estimates. These are modelled small-area estimates for adults, not counts of diagnosed cases.

Obesity36.6% 3.2 pts above the national average of 33.4%
Diagnosed diabetes9.4% 2.6 pts below the national average of 12%
Currently smokes13.3% same as the national average of 13.2%
High blood pressure31.3% 2.8 pts below the national average of 34.1%
Fair or poor general health15.4% 4.9 pts below the national average of 20.3%
No health insurance (18–64)6.6% 4.7 pts below the national average of 11.3%
Depression23.2% 1.3 pts above the national average of 21.9%
No leisure-time physical activity25.1% same as the national average of 25.4%
Arthritis24.3% 0.8 pts below the national average of 25.1%
Binge drinking21% 5 pts above the national average of 16%
Taking blood pressure medication76.2% 1.5 pts above the national average of 74.7%
Cancer (non-skin)8.3% 0.6 pts above the national average of 7.7%
Current asthma10.6% same as the national average of 10.4%
Coronary heart disease5.6% 0.6 pts below the national average of 6.2%
Routine check-up in past year75.3% 1.4 pts below the national average of 76.7%
Cholesterol screening86.1% same as the national average of 85.9%
Cognitive disability12.5% 2.3 pts below the national average of 14.8%
Colorectal screening67.9% 3.6 pts above the national average of 64.3%
COPD5.6% 1 pts below the national average of 6.6%
Visited a dentist69.6% 8.3 pts above the national average of 61.3%
Any disability27.5% 3.2 pts below the national average of 30.7%
Lacks emotional support19.4% 5.4 pts below the national average of 24.8%
Food insecurity9.7% 7.4 pts below the national average of 17.1%
Received food stamps9.9% 4.4 pts below the national average of 14.3%
Hearing disability6.3% same as the national average of 6.7%
High cholesterol31.8% 4.4 pts below the national average of 36.2%
Housing insecurity8.2% 5.6 pts below the national average of 13.8%
Independent living disability7.1% 1.3 pts below the national average of 8.4%
Lacks transport5.8% 3.4 pts below the national average of 9.2%
Loneliness29.3% 5.1 pts below the national average of 34.4%
Mammography use78.6% 2.7 pts above the national average of 75.9%
Poor mental health (14+ days)15.4% 1.4 pts below the national average of 16.8%
Mobility disability11.4% 2.6 pts below the national average of 14%
Poor physical health (14+ days)11.9% 1.6 pts below the national average of 13.5%
Self-care disability2.9% 1.1 pts below the national average of 4%
Utility shut-off threat4.7% 4.1 pts below the national average of 8.8%
Sleeps under 7 hours32.6% 3.8 pts below the national average of 36.4%
Stroke2.9% 0.5 pts below the national average of 3.4%
All natural teeth lost8.8% 4.2 pts below the national average of 13%
Vision disability3.7% 1.9 pts below the national average of 5.6%
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Business and employment

Census ZIP Code Business Patterns 2022

Business establishments185
People employed3,380
Annual payroll$179,847,000
Natural hazard risk

FEMA National Risk Index, estimated for this ZIP code from census tract data — the NRI is not published per ZIP.

Overall riskHigher than 54.2% of US census tracts
FEMA ratingRelatively Low to Relatively Moderate across the 6 census tracts this ZIP code covers
Expected annual loss72.5 out of 100
Community resilience68 out of 100

By hazard

Score is out of 100 and is the area-weighted average across the census tracts this ZIP code covers. The rating beside it is the highest any one of those tracts carries.

Strong wind96.1Very High at its worst in this ZIP code
Hail91.4Relatively High at its worst in this ZIP code
Tornado86.8Very High at its worst in this ZIP code
Lightning83.8Relatively High at its worst in this ZIP code
Cold wave78.5Relatively High at its worst in this ZIP code
Landslide74.7Relatively Low at its worst in this ZIP code
Winter weather72.1Relatively High at its worst in this ZIP code
Drought69.7Relatively Low at its worst in this ZIP code
Wildfire67.8Relatively Low at its worst in this ZIP code
River flooding54.7Relatively Moderate at its worst in this ZIP code
Ice storm30.9Relatively Low at its worst in this ZIP code
Heat wave29.4Relatively Low at its worst in this ZIP code
Earthquake3.2Very Low at its worst in this ZIP code
Compared with Wisconsin and the United States

State and national columns are figures for those areas, not for this ZIP code. American Community Survey 2019–2023 five-year estimates

This ZIPWisconsinUnited States
Median household income$84,879$75,670$78,538
Income per person$40,292$42,019$43,289
Poverty rate6.5%10.6%12.4%
Median home value$275,600$247,400$303,400
Median gross rent$1,200$1,045$1,348
Homeownership78%67.9%65%
Bachelor's degree or higher33.4%32.8%35%
Unemployment rate0.9%3.3%5.2%
Works from home13.7%11.6%13.5%
Born outside the US0.8%5.1%13.9%
Median age35.740.138.7
Climate

NOAA US Climate Normals 1991-2020, from the nearest weather station with a full year of records. The station and its distance are named above, because a station forty kilometres away describes somewhere else.

Weather stationBALDWIN, WI US2 km away
Rain in a year33 in
Snow in a year43 in

Average high and low by month

January20.3°F / 1.8°F0.81 in rain, 9.4 in snow
February25.9°F / 4.9°F0.79 in rain, 8 in snow
March37.4°F / 19.2°F1.53 in rain, 8.3 in snow
April53.9°F / 32.5°F2.76 in rain, 3.3 in snow
May65.6°F / 44.8°F3.96 in rain, 0.5 in snow
June75.9°F / 55.7°F5.2 in rain
July79.3°F / 59°F4.13 in rain
August77.4°F / 56.7°F4.92 in rain
September71.1°F / 48.5°F3.4 in rain
October56.2°F / 35.8°F2.79 in rain, 0.4 in snow
November40.1°F / 23.4°F1.59 in rain, 4.1 in snow
December26.7°F / 10.1°F1.09 in rain, 9.4 in snow
Access to food

USDA Food Access Research Atlas, estimated for this ZIP code from census tract data. Each figure is the share of the ZIP code's land area that falls in a tract carrying that flag.

Low income and far from a supermarketNone of this ZIP code
Far from a supermarketNone of this ZIP code
No vehicle and far from a supermarketNone of this ZIP code
School districts

NCES Geographic Relationship File 2025, which states the association between each district and each ZIP code tabulation area directly. Elementary and secondary districts can cover the same ground, so shares need not total 100%.

This ZIP code is served by 4 school districts, so the address decides which one, not the ZIP code.

Baldwin-Woodville Area School District81.5% of this ZIP code's land area
St. Croix Central School District8.5% of this ZIP code's land area
Spring Valley School District6.4% of this ZIP code's land area
New Richmond School District3.3% of this ZIP code's land area
Community and walkability

CDC/ATSDR Social Vulnerability Index 2022 and the EPA National Walkability Index, both estimated for this ZIP code from census tract data. Vulnerability figures are national percentile ranks, not measurements.

Overall social vulnerability17more vulnerable than 17% of US census tracts
Socioeconomic status9more vulnerable than 9% of US census tracts
Household characteristics25more vulnerable than 25% of US census tracts
Racial and ethnic minority status6more vulnerable than 6% of US census tracts
Housing type and transport51more vulnerable than 51% of US census tracts
Walkability5.8 out of 20Below average
Nearby ZIP codes

The closest ZIP codes by centre point, which is not the same as sharing a border.

54015 Hammond, WI6.4 km away
54028 Woodville, WI6.9 km away
54027 Wilson, WI13.5 km away
54023 Roberts, WI15.5 km away
54767 Spring Valley, WI15.6 km away
54013 Glenwood City, WI18 km away
54017 New Richmond, WI22.1 km away
54003 Beldenville, WI22.3 km away
Location, counties and time zone

County shares from Census 2020 ZCTA relationship files. Time zone from the USDOT National Transportation Atlas, which renders the boundaries written into 49 CFR Part 71.

St. Croix County96.9% of this ZIP code's land area
Pierce County3.1% of this ZIP code's land area
Time zoneCentral (UTC-06:00 standard)
Daylight saving timeObserved
Land area77.71 sq mi
Water area0.3 sq mi
Population density89 people per sq mi
Latitude, longitude44.9657, -92.3655

Figures are published for this ZIP code or its Census tabulation area unless a section says otherwise. Estimates whose margin of error made them unreliable are omitted rather than shown. Sources: US Census Bureau, CDC, IRS.

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