Postal Codes

53901 ZIP Code

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ZIP code 53901 covers Portage, Wisconsin, with a population of about 14,654 and a median household income of $72,244.

Population
14,65499 per square mile
Median age
40.82.1 points above the US average
Median household income
$72,244about the Wisconsin median
Poverty rate
11.8%0.6 points below the US average
Typical home value
$295,395up 35.4% in five years
Median rent
$9697% below the Wisconsin median
Degree or higher
19.8%15.2 points below the US average
Homeownership
68%3 points above the US average
Time zone
Central UTC-06:00observes daylight saving time
Businesses
421

Where 53901 is

Portage, Wisconsin — the area the Census Bureau draws for this ZIP code. ZIP codes are sets of delivery routes rather than areas, so this is the Census approximation of one, not a Postal Service boundary.

People and households

American Community Survey 2019–2023 five-year estimates

Population14,654
Median age40.8
Family households62.1%
Born outside the US3.3%
Speaks a language other than English at home3.7%
White (non-Hispanic)87.3%
Black (non-Hispanic)3.8%
Asian (non-Hispanic)0.7%
Hispanic or Latino5.2%
Veterans7.7%
Population by age
MaleFemale0-45-910-1415-1920-2425-3435-4445-5455-6465-7475-8485+
Income and poverty

American Community Survey 2019–2023 five-year estimates

Median household income$72,244
Income per person$34,648
Poverty rate11.8%
Households on SNAP or cash assistance14.1%

Household income distribution

Under $10k6.2%
$10–15k3.5%
$15–20k3.5%
$20–25k2.2%
$25–30k3.7%
$30–35k4.3%
$35–40k4.6%
$40–45k4.0%
$45–50k4.5%
$50–60k4.7%
$60–75k11.6%
$75–100k16.5%
$100–125k10.9%
$125–150k5.9%
$150–200k8.4%
$200k or more5.6%

Income as declared to the IRS

Filed returns rather than survey responses, so this counts tax units and not households.

Tax returns filed7,120
Mean adjusted gross income$70,311
Returns declaring $200,000 or more3.4%
Returns, under $25k26.1%
Returns, $25k–$50k25.6%
Returns, $50k–$75k18.4%
Returns, $75k–$100k11.4%
Returns, $100k–$200k15.2%
Returns, $200k or more3.4%
Housing

American Community Survey 2019–2023 five-year estimates

Median home value$214,300
Median gross rent$969
Rent as a share of household income25.7%
Owner-occupied68%
Vacant homes9.4%
Median year built1974

What the homes are

Detached house64.4%
Attached house4.6%
2 to 4 units13.7%
5 to 19 units8.7%
20 or more units5.2%
Mobile home3.4%
Home values and rents today

Zillow Home Value Index and Zillow Observed Rent Index, courtesy of Zillow. Monthly and current, where the Census figures above are a five-year average and are capped at $2,000,000.

Typical home value$295,395as of 2026-07
Typical home value, 1 yearup 2.5%
Typical home value, 5 yearsup 35.4%
Typical home value, 10 yearsup 104.4%
Typical home value since 2000
200120132026$295,395$95,012

$95,012 in 2001 to $295,395 in 2026.

Work, commuting and education

American Community Survey 2019–2023 five-year estimates

Unemployment rate4.1%
Bachelor's degree or higher19.8%
High school diploma or higher91.3%
Works from home6.6%
Drives to work alone81.1%
Takes public transport0.1%
Commutes 45 minutes or more17.5%
Health

CDC PLACES 2025 release, model-based estimates. These are modelled small-area estimates for adults, not counts of diagnosed cases.

Obesity35.1% 1.7 pts above the national average of 33.4%
Diagnosed diabetes11.8% same as the national average of 12%
Currently smokes16.3% 3.1 pts above the national average of 13.2%
High blood pressure33.5% 0.6 pts below the national average of 34.1%
Fair or poor general health19.3% 1 pts below the national average of 20.3%
No health insurance (18–64)9.1% 2.2 pts below the national average of 11.3%
Depression23.8% 1.9 pts above the national average of 21.9%
No leisure-time physical activity28.9% 3.5 pts above the national average of 25.4%
Arthritis27.7% 2.6 pts above the national average of 25.1%
Binge drinking19% 3 pts above the national average of 16%
Taking blood pressure medication78% 3.3 pts above the national average of 74.7%
Cancer (non-skin)8.9% 1.2 pts above the national average of 7.7%
Current asthma11.1% 0.7 pts above the national average of 10.4%
Coronary heart disease7.2% 1 pts above the national average of 6.2%
Routine check-up in past year75% 1.7 pts below the national average of 76.7%
Cholesterol screening84.5% 1.4 pts below the national average of 85.9%
Cognitive disability14.4% same as the national average of 14.8%
Colorectal screening65.9% 1.6 pts above the national average of 64.3%
COPD7.6% 1 pts above the national average of 6.6%
Visited a dentist63.1% 1.8 pts above the national average of 61.3%
Any disability32.2% 1.5 pts above the national average of 30.7%
Lacks emotional support20.7% 4.1 pts below the national average of 24.8%
Food insecurity13.5% 3.6 pts below the national average of 17.1%
Received food stamps14.7% same as the national average of 14.3%
Hearing disability7.7% 1 pts above the national average of 6.7%
High cholesterol33.6% 2.6 pts below the national average of 36.2%
Housing insecurity10.8% 3 pts below the national average of 13.8%
Independent living disability8.9% 0.5 pts above the national average of 8.4%
Lacks transport7.5% 1.7 pts below the national average of 9.2%
Loneliness31.6% 2.8 pts below the national average of 34.4%
Mammography use76.8% 0.9 pts above the national average of 75.9%
Poor mental health (14+ days)16.6% same as the national average of 16.8%
Mobility disability14.9% 0.9 pts above the national average of 14%
Poor physical health (14+ days)14.3% 0.8 pts above the national average of 13.5%
Self-care disability4% same as the national average of 4%
Utility shut-off threat6.3% 2.5 pts below the national average of 8.8%
Sleeps under 7 hours34.1% 2.3 pts below the national average of 36.4%
Stroke3.7% same as the national average of 3.4%
All natural teeth lost14.2% 1.2 pts above the national average of 13%
Vision disability5% 0.6 pts below the national average of 5.6%
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Business and employment

Census ZIP Code Business Patterns 2022

Business establishments421
People employed6,940
Annual payroll$316,484,000
Natural hazard risk

FEMA National Risk Index, estimated for this ZIP code from census tract data — the NRI is not published per ZIP.

Overall riskHigher than 91.7% of US census tracts
FEMA ratingRelatively Moderate to Relatively High across the 7 census tracts this ZIP code covers
Expected annual loss91.8 out of 100
Community resilience85.4 out of 100

By hazard

Score is out of 100 and is the area-weighted average across the census tracts this ZIP code covers. The rating beside it is the highest any one of those tracts carries.

Hail99.9Very High at its worst in this ZIP code
Cold wave92.9Very High at its worst in this ZIP code
Strong wind89.1Relatively High at its worst in this ZIP code
Landslide88.6Relatively Low at its worst in this ZIP code
River flooding87Relatively High at its worst in this ZIP code
Heat wave85.5Relatively High at its worst in this ZIP code
Drought84.8Relatively Low at its worst in this ZIP code
Tornado83.4Relatively High at its worst in this ZIP code
Wildfire76.9Relatively Low at its worst in this ZIP code
Winter weather70.6Relatively Moderate at its worst in this ZIP code
Lightning53.9Relatively Moderate at its worst in this ZIP code
Ice storm33.3Relatively Low at its worst in this ZIP code
Hurricane22.7Very Low at its worst in this ZIP code
Earthquake19Very Low at its worst in this ZIP code
Compared with Wisconsin and the United States

State and national columns are figures for those areas, not for this ZIP code. American Community Survey 2019–2023 five-year estimates

This ZIPWisconsinUnited States
Median household income$72,244$75,670$78,538
Income per person$34,648$42,019$43,289
Poverty rate11.8%10.6%12.4%
Median home value$214,300$247,400$303,400
Median gross rent$969$1,045$1,348
Homeownership68%67.9%65%
Bachelor's degree or higher19.8%32.8%35%
Unemployment rate4.1%3.3%5.2%
Works from home6.6%11.6%13.5%
Born outside the US3.3%5.1%13.9%
Median age40.840.138.7
Climate

NOAA US Climate Normals 1991-2020, from the nearest weather station with a full year of records. The station and its distance are named above, because a station forty kilometres away describes somewhere else.

Weather stationPORTAGE WWTP, WI US3.5 km away
Rain in a year38 in
Snow in a year39 in

Average high and low by month

January26.1°F / 9.9°F1.44 in rain, 10.2 in snow
February30.6°F / 13.2°F1.41 in rain, 10 in snow
March42.4°F / 24°F2.18 in rain, 5.5 in snow
April55.7°F / 35.8°F4.15 in rain, 2.2 in snow
May68.2°F / 47.8°F4.58 in rain
June77.9°F / 57.9°F5.61 in rain
July81.6°F / 61.6°F4.51 in rain
August79.9°F / 59.4°F4.12 in rain
September72.6°F / 50.7°F3.56 in rain
October59.3°F / 39°F2.86 in rain, 0.5 in snow
November44.2°F / 28.3°F2.22 in rain, 2 in snow
December31.8°F / 17.1°F1.68 in rain, 8.9 in snow
Access to food

USDA Food Access Research Atlas, estimated for this ZIP code from census tract data. Each figure is the share of the ZIP code's land area that falls in a tract carrying that flag.

Low income and far from a supermarketNone of this ZIP code
Far from a supermarket63% of this ZIP code's area
No vehicle and far from a supermarket16% of this ZIP code's area
School districts

NCES Geographic Relationship File 2025, which states the association between each district and each ZIP code tabulation area directly. Elementary and secondary districts can cover the same ground, so shares need not total 100%.

This ZIP code is served by 3 school districts, so the address decides which one, not the ZIP code.

Portage Community School District89.7% of this ZIP code's land area
Pardeeville Area School District8.2% of this ZIP code's land area
Wisconsin Dells School District1.4% of this ZIP code's land area
Community and walkability

CDC/ATSDR Social Vulnerability Index 2022 and the EPA National Walkability Index, both estimated for this ZIP code from census tract data. Vulnerability figures are national percentile ranks, not measurements.

Overall social vulnerability37more vulnerable than 37% of US census tracts
Socioeconomic status26more vulnerable than 26% of US census tracts
Household characteristics42more vulnerable than 42% of US census tracts
Racial and ethnic minority status15more vulnerable than 15% of US census tracts
Housing type and transport64more vulnerable than 64% of US census tracts
Walkability5.8 out of 20Below average
Nearby ZIP codes

The closest ZIP codes by centre point, which is not the same as sharing a border.

53954 Pardeeville, WI11.8 km away
53969 Wyocena, WI14.6 km away
53930 Endeavor, WI16.3 km away
53920 Briggsville, WI16.5 km away
53955 Poynette, WI17.1 km away
53561 Merrimac, WI22.4 km away
53913 Baraboo, WI23.4 km away
53960 Rio, WI23.7 km away
Location, counties and time zone

County shares from Census 2020 ZCTA relationship files. Time zone from the USDOT National Transportation Atlas, which renders the boundaries written into 49 CFR Part 71.

Columbia County98.7% of this ZIP code's land area
Marquette County1.3% of this ZIP code's land area
Time zoneCentral (UTC-06:00 standard)
Daylight saving timeObserved
Land area147.29 sq mi
Water area11.46 sq mi
Population density99 people per sq mi
Latitude, longitude43.5501, -89.4714

Figures are published for this ZIP code or its Census tabulation area unless a section says otherwise. Estimates whose margin of error made them unreliable are omitted rather than shown. Sources: US Census Bureau, CDC, IRS.

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