Postal Codes

53704 ZIP Code

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ZIP code 53704 covers Madison, Wisconsin, with a population of about 47,136 and a median household income of $75,007.

Population
47,1362,157 per square mile
Median age
35.23.5 points below the US average
Median household income
$75,007about the Wisconsin median
Poverty rate
11.8%0.6 points below the US average
Typical home value
$384,292up 20.9% in five years
Median rent
$1,2311.2× the Wisconsin median
Degree or higher
49.5%14.5 points above the US average
Homeownership
53.5%11.5 points below the US average
Time zone
Central UTC-06:00observes daylight saving time
Businesses
1,177

Where 53704 is

Madison, Wisconsin — the area the Census Bureau draws for this ZIP code. ZIP codes are sets of delivery routes rather than areas, so this is the Census approximation of one, not a Postal Service boundary.

People and households

American Community Survey 2019–2023 five-year estimates

Population47,136
Median age35.2
Family households47.3%
Born outside the US9.1%
Speaks a language other than English at home10.8%
White (non-Hispanic)66.6%
Black (non-Hispanic)10.9%
Asian (non-Hispanic)4.7%
Hispanic or Latino10.2%
Veterans4.5%
Population by age
MaleFemale0-45-910-1415-1920-2425-3435-4445-5455-6465-7475-8485+
Income and poverty

American Community Survey 2019–2023 five-year estimates

Median household income$75,007
Income per person$46,902
Poverty rate11.8%
Households on SNAP or cash assistance14.5%

Household income distribution

Under $10k3.1%
$10–15k3.7%
$15–20k3.2%
$20–25k2.5%
$25–30k2.5%
$30–35k3.9%
$35–40k4.7%
$40–45k4.5%
$45–50k3.4%
$50–60k8.4%
$60–75k10.1%
$75–100k14.8%
$100–125k10.6%
$125–150k6.9%
$150–200k9.3%
$200k or more8.5%

Income as declared to the IRS

Filed returns rather than survey responses, so this counts tax units and not households.

Tax returns filed25,640
Mean adjusted gross income$84,526
Returns declaring $200,000 or more4.6%
Returns, under $25k22.8%
Returns, $25k–$50k26.3%
Returns, $50k–$75k19.9%
Returns, $75k–$100k10.9%
Returns, $100k–$200k15.5%
Returns, $200k or more4.6%
Housing

American Community Survey 2019–2023 five-year estimates

Median home value$289,000
Median gross rent$1,231
Rent as a share of household income28.8%
Owner-occupied53.5%
Vacant homes4.1%
Median year built1971

What the homes are

Detached house44.9%
Attached house4.2%
2 to 4 units16.5%
5 to 19 units17.9%
20 or more units14.5%
Mobile home2%
Home values and rents today

Zillow Home Value Index and Zillow Observed Rent Index, courtesy of Zillow. Monthly and current, where the Census figures above are a five-year average and are capped at $2,000,000.

Typical home value$384,292as of 2026-07
Typical home value, 1 yearup 2%
Typical home value, 5 yearsup 20.9%
Typical home value, 10 yearsup 72.5%
Typical asking rent$1,576as of 2026-07
Typical asking rent, 1 yearup 2.4%
Typical home value since 2000
200020132026$384,292$128,053

$128,053 in 2000 to $384,292 in 2026.

Typical asking rent
202220242026$1,576$1,240

$1,240 in 2022 to $1,576 in 2026.

Work, commuting and education

American Community Survey 2019–2023 five-year estimates

Unemployment rate2.4%
Bachelor's degree or higher49.5%
High school diploma or higher95.7%
Works from home21.1%
Drives to work alone61.4%
Takes public transport5.1%
Commutes 45 minutes or more7.8%
Health

CDC PLACES 2025 release, model-based estimates. These are modelled small-area estimates for adults, not counts of diagnosed cases.

Obesity35.7% 2.3 pts above the national average of 33.4%
Diagnosed diabetes9.3% 2.7 pts below the national average of 12%
Currently smokes11.7% 1.5 pts below the national average of 13.2%
High blood pressure27.6% 6.5 pts below the national average of 34.1%
Fair or poor general health15.3% 5 pts below the national average of 20.3%
No health insurance (18–64)7.8% 3.5 pts below the national average of 11.3%
Depression24.6% 2.7 pts above the national average of 21.9%
No leisure-time physical activity22.8% 2.6 pts below the national average of 25.4%
Arthritis20.7% 4.4 pts below the national average of 25.1%
Binge drinking20.1% 4.1 pts above the national average of 16%
Taking blood pressure medication74.3% same as the national average of 74.7%
Cancer (non-skin)7.1% 0.6 pts below the national average of 7.7%
Current asthma10.4% same as the national average of 10.4%
Coronary heart disease5.1% 1.1 pts below the national average of 6.2%
Routine check-up in past year74% 2.7 pts below the national average of 76.7%
Cholesterol screening85.4% 0.5 pts below the national average of 85.9%
Cognitive disability12.1% 2.7 pts below the national average of 14.8%
Colorectal screening70.6% 6.3 pts above the national average of 64.3%
COPD5.1% 1.5 pts below the national average of 6.6%
Visited a dentist68.5% 7.2 pts above the national average of 61.3%
Any disability25.9% 4.8 pts below the national average of 30.7%
Lacks emotional support19.6% 5.2 pts below the national average of 24.8%
Food insecurity11.9% 5.2 pts below the national average of 17.1%
Received food stamps12.3% 2 pts below the national average of 14.3%
Hearing disability5.4% 1.3 pts below the national average of 6.7%
High cholesterol29.7% 6.5 pts below the national average of 36.2%
Housing insecurity10.4% 3.4 pts below the national average of 13.8%
Independent living disability7.1% 1.3 pts below the national average of 8.4%
Lacks transport6.9% 2.3 pts below the national average of 9.2%
Loneliness30.9% 3.5 pts below the national average of 34.4%
Mammography use76.9% 1 pts above the national average of 75.9%
Poor mental health (14+ days)15.3% 1.5 pts below the national average of 16.8%
Mobility disability10.7% 3.3 pts below the national average of 14%
Poor physical health (14+ days)11.5% 2 pts below the national average of 13.5%
Self-care disability3.1% 0.9 pts below the national average of 4%
Utility shut-off threat5.9% 2.9 pts below the national average of 8.8%
Sleeps under 7 hours30.2% 6.2 pts below the national average of 36.4%
Stroke2.7% 0.7 pts below the national average of 3.4%
All natural teeth lost8.8% 4.2 pts below the national average of 13%
Vision disability4% 1.6 pts below the national average of 5.6%
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Business and employment

Census ZIP Code Business Patterns 2022

Business establishments1,177
People employed20,656
Annual payroll$954,016,000
Natural hazard risk

FEMA National Risk Index, estimated for this ZIP code from census tract data — the NRI is not published per ZIP.

Overall riskHigher than 40.5% of US census tracts
FEMA ratingVery Low to Relatively Low across the 16 census tracts this ZIP code covers
Expected annual loss46.2 out of 100
Community resilience96.6 out of 100

By hazard

Score is out of 100 and is the area-weighted average across the census tracts this ZIP code covers. The rating beside it is the highest any one of those tracts carries.

Hail88.1Relatively High at its worst in this ZIP code
Cold wave86.3Relatively High at its worst in this ZIP code
Tornado72.8Relatively High at its worst in this ZIP code
Winter weather61.1Relatively Moderate at its worst in this ZIP code
Heat wave56.2Relatively Moderate at its worst in this ZIP code
Landslide55.4Relatively Low at its worst in this ZIP code
Drought53Relatively Low at its worst in this ZIP code
Strong wind50.9Relatively Moderate at its worst in this ZIP code
Wildfire45.3Relatively Low at its worst in this ZIP code
Lightning44Relatively Moderate at its worst in this ZIP code
Ice storm41.8Relatively Low at its worst in this ZIP code
River flooding40.6Relatively Moderate at its worst in this ZIP code
Earthquake28.7Relatively Low at its worst in this ZIP code
Hurricane19.1Very Low at its worst in this ZIP code
Compared with Wisconsin and the United States

State and national columns are figures for those areas, not for this ZIP code. American Community Survey 2019–2023 five-year estimates

This ZIPWisconsinUnited States
Median household income$75,007$75,670$78,538
Income per person$46,902$42,019$43,289
Poverty rate11.8%10.6%12.4%
Median home value$289,000$247,400$303,400
Median gross rent$1,231$1,045$1,348
Homeownership53.5%67.9%65%
Bachelor's degree or higher49.5%32.8%35%
Unemployment rate2.4%3.3%5.2%
Works from home21.1%11.6%13.5%
Born outside the US9.1%5.1%13.9%
Median age35.240.138.7
Climate

NOAA US Climate Normals 1991-2020, from the nearest weather station with a full year of records. The station and its distance are named above, because a station forty kilometres away describes somewhere else.

Weather stationMADISON DANE RGNL AP, WI US2.3 km away
Rain in a year37 in
Snow in a year52 in

Average high and low by month

January27°F / 11.8°F1.47 in rain, 13.7 in snow
February31.2°F / 14.9°F1.52 in rain, 12.8 in snow
March43.6°F / 25.1°F2.26 in rain, 7 in snow
April56.9°F / 35.8°F3.78 in rain, 2.6 in snow
May69°F / 47.1°F4.1 in rain, 0.1 in snow
June78.6°F / 57.4°F5.28 in rain
July82.1°F / 61.6°F4.51 in rain
August79.9°F / 59.5°F4.16 in rain
September72.9°F / 51°F3.43 in rain
October59.6°F / 39.8°F2.77 in rain, 0.6 in snow
November44.8°F / 28.7°F2.22 in rain, 3 in snow
December32.3°F / 18.2°F1.63 in rain, 12 in snow
Access to food

USDA Food Access Research Atlas, estimated for this ZIP code from census tract data. Each figure is the share of the ZIP code's land area that falls in a tract carrying that flag.

Low income and far from a supermarket18% of this ZIP code's area
Far from a supermarket54% of this ZIP code's area
No vehicle and far from a supermarket29% of this ZIP code's area
School districts

NCES Geographic Relationship File 2025, which states the association between each district and each ZIP code tabulation area directly. Elementary and secondary districts can cover the same ground, so shares need not total 100%.

This ZIP code is served by 4 school districts, so the address decides which one, not the ZIP code.

Madison Metropolitan School District67.4% of this ZIP code's land area
DeForest Area School District26.9% of this ZIP code's land area
Waunakee Community School District3.7% of this ZIP code's land area
Sun Prairie Area School District2% of this ZIP code's land area
Community and walkability

CDC/ATSDR Social Vulnerability Index 2022 and the EPA National Walkability Index, both estimated for this ZIP code from census tract data. Vulnerability figures are national percentile ranks, not measurements.

Overall social vulnerability45more vulnerable than 45% of US census tracts
Socioeconomic status33more vulnerable than 33% of US census tracts
Household characteristics59more vulnerable than 59% of US census tracts
Racial and ethnic minority status49more vulnerable than 49% of US census tracts
Housing type and transport55more vulnerable than 55% of US census tracts
Walkability11 out of 20Above average
Nearby ZIP codes

The closest ZIP codes by centre point, which is not the same as sharing a border.

53779 Madison, WI3.4 km away
53714 Madison, WI4.2 km away
53788 Madison, WI5.2 km away
53703 Madison, WI5.4 km away
53706 Madison, WI6.7 km away
53718 Madison, WI6.9 km away
53783 Madison, WI7 km away
53716 Madison, WI7.1 km away
Location, counties and time zone

County shares from Census 2020 ZCTA relationship files. Time zone from the USDOT National Transportation Atlas, which renders the boundaries written into 49 CFR Part 71.

Dane County100% of this ZIP code's land area
Time zoneCentral (UTC-06:00 standard)
Daylight saving timeObserved
Land area21.86 sq mi
Water area0.61 sq mi
Population density2,157 people per sq mi
Latitude, longitude43.1205, -89.3523

Figures are published for this ZIP code or its Census tabulation area unless a section says otherwise. Estimates whose margin of error made them unreliable are omitted rather than shown. Sources: US Census Bureau, CDC, IRS.

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